Product / Packaging Design

Shizuka Matcha Packaging

Shizuka Matcha is a packaging project I built around four seasonal flavors. I wanted each box to feel a little different depending on the season, but still look like it belongs to the same brand once they are all lined up together on a shelf.

Role Packaging & Illustration Design

Tools Illustrator, Photoshop

Category Product Design

Timeline 3 Weeks

Shizuka Matcha Autumn Harvest box open with individual tea sachets inside and the lid resting above it

The Flavor Line

Shizuka Matcha Black Reserve box on a concrete surface in natural light

Shizuka Matcha Autumn Harvest box on a concrete surface in natural light

Shizuka Matcha Frosted Peppermint box on a concrete surface in natural light

Shizuka Matcha Honey Blossom box on a concrete surface in natural light

Packaging Details

Shizuka Matcha Black Reserve box shown from the front, back and side panels, including the nutrition facts and about us copy

More Mockups

Shizuka Matcha Honey Blossom box standing in a tea field with mountains in the background

Shizuka Matcha Frosted Peppermint box balanced on a branch with daisies in the foreground

Reflection

Working on Shizuka Matcha pushed me to think about branding as a system rather than one single design. Keeping the logo, typography and layout locked while letting the color and illustration shift by season was harder than it sounds, and it is the part of this project I am proudest of.

If I went back to it now, I would spend more time on the Frosted Peppermint illustration since it still reads a bit too close to the Black Reserve version. This project also taught me how much restraint matters in packaging design. It is easy to keep adding detail, but it takes more discipline to know when a design is actually finished.