Brand Campaign Design

Salustiana Meorganica Campaign Development

A brand campaign development project covering booth design, campaign visuals, and in-person brand presence for Salustiana Meorganica.

Role Campaign & Booth Design

Tools Illustrator, Photoshop

Category Brand Campaign Design

Timeline 3 Weeks

Salustiana Meorganica campaign development booth mockup

Campaign Deck

The full deck end to end, from brand strategy through to the booth, merch, and print and social executions.

Solution slide introducing the NaturallyYou campaign built on experiential, digital, and print marketing

Campaign naming slide listing Glow Bar by Salustiana, the NaturallyYouChallenge, and Skin Deep as the campaign names

Experiential campaign overview slide describing the traveling Glow Bar pop-up experience

Flat layout of the booth panel graphics, including the Glow Bar signage and a skincare routine infographic

3D render of the full Glow Bar booth design with seating and branded panels

Salustiana Meorganica branded merchandise mockups including a hoodie, a mug, and a tote bag

Instagram reel mockup for the NaturallyYouChallenge shown on a phone screen, version one

Instagram reel mockup for the NaturallyYouChallenge shown on a phone screen, version two

Skin Deep poster campaign mockup displayed on a subway tunnel billboard

Reflection

Designing for a physical booth instead of a screen or a page was a good reminder that people experience a space differently depending on where they are standing, not just what is printed on it. Getting the signage to still read clearly from a distance took more iteration than the booth layout itself.

If I extended this, I would design a small handout or sample card to go with it, since right now the campaign covers the space well but does not give a visitor anything to actually take home.