Salustiana Meorganica Campaign Development
A brand campaign development project covering booth design, campaign visuals, and in-person brand presence for Salustiana Meorganica.
Approach
Salustiana Meorganica is a fictional brand I designed from the ground up, and this campaign was about giving it a real summer presence, a booth, key visuals, and materials that could hold up in an actual space. The biggest shift came from a professor's note on the logo: instead of filling it in with solid color, I flipped it so the outline stayed colored and the inside went transparent. That one change is what made the mark feel like it belonged to an actual luxury healthcare brand instead of a student project.
Campaign Deck
The full deck end to end, from brand strategy through to the booth, merch, and print and social executions.
Reflection
Designing for a physical booth instead of a screen or a page was a good reminder that people experience a space differently depending on where they are standing, not just what is printed on it. Getting the signage to still read clearly from a distance took more iteration than the booth layout itself.
If I extended this, I would design a small handout or sample card to go with it, since right now the campaign covers the space well but does not give a visitor anything to actually take home.