Ling's Cars UK Redesign
A website redesign that keeps the brand's playful identity while improving hierarchy, navigation, readability, and user flow.
Selected Screens
A closer look at the redesigned site, page by page. Scroll through it the same way a visitor would move through the site.
Figma Prototype
An interactive walkthrough of the redesigned site, built and presented in Figma, click through it the same way a visitor would.
Best viewed in fullscreen once the embed is live. Click the expand icon inside the frame.
Reflection
Redesigning a site that is famous for being intentionally over the top was a strange challenge, since the goal was not to fix it in the usual sense but to keep its personality while making it easier to actually use. Deciding what counted as charm versus what counted as friction took longer than the redesign work itself.
If I took this further, I would test it against the original site with a few real users, since a lot of my decisions here were based on my own read of the brand rather than outside feedback.